About Blue Tandem
We work in tandem just like a robust piece of machinery in smooth motion to offer you the solutions for your business.
We use every tool to answer the key questions that will help define your market strategy.
Blue Tandem not only has access to the consumer target but also to an extensive variety of specialized HCPs in healthcare related projects and to specific professionals, executives, and decision-makers in B2B to gain access to the right expertise.
We can provide day-to-day coordination of domestic and international qualitative projects ensuring projects are carried out with clear communication and in line with specifications and timelines.
We can offer translations of screeners, discussion guides and interview transcriptions. We have high quality translation experts who can capturing local cultural nuances, with timely, budget-friendly output.
We provide trained, qualified simultaneous translation professionals, allowing clients to follow live moderation in international projects. Our interpreters have expertise in specialized areas such as healthcare and technical fields.
Moderation
Flexible qualitative approaches designed around the people, context and decisions that matter to every project.
Research method
Widely used in qualitative research, in-depth interviews provide a detailed understanding of individual habits and decision-making. They are especially valuable for obtaining technical information from experts, reaching specialist audiences such as KOLs and payers, and exploring private or sensitive subjects with patients.
We interviewed regional health authorities involved in decision-making for the reimbursement of diabetes-related medical devices to evaluate their perceptions of new offerings and their willingness to adopt and pay for these services.
Research method
Group dynamics allow participants to build on each other’s ideas and promote healthy debate around images, concepts and shared motivations. They can reveal common pain points and show how social influence drives decision-making, while providing creativity, dynamism, flexibility and speed.
We conducted focus groups with users of cleaning products to better understand category attitudes and behaviours, perceptions of brands and product formats, and the appeal of different claims and innovation concepts.
Research method
Online communities provide a flexible and economical way to gather rich data on attitudes, habits and preferences over time. Participants can contribute when it suits them, allowing researchers to combine reflection, interaction and multimedia tasks.
We wanted to understand the relationships people have with technology brands and how these have evolved over time. We ran an online community to explore a telco brand’s future role and identify opportunities for brand stretch.
Research method
In-home visits provide a broader view of a participant’s environment and show how products, services and everyday decisions fit into real life. Contextual observation often reveals practical needs that are difficult to identify in a conventional interview setting.
We interviewed patients with retinitis pigmentosa at home to test the acceptance of a new sight-aid device. The visits provided additional insight into how participants cope day to day, both at home and in the street.
Research method
Observing participants in their natural environments provides direct insight into how they interact with products, services and other people. It connects what participants say with what they actually do in real-life situations.
We joined participants on a night-time bar crawl to observe consumption and attitudes towards a newly introduced alcoholic drink. Peripheral participation helped us learn directly from real-life situations.
We spent a day with a patient with multiple sclerosis while they received IV treatment in hospital. This provided first-hand insight into the facilities, infusion experience, patient emotions, HCP involvement and support received.
Research method
Video diaries provide access to participants’ natural routines, lifestyle behaviours and cultural nuances without requiring a researcher to be present. They capture experiences as they happen and in the participant’s own words.
Patients periodically recorded videos showing their medicine intake, the devices they use to adapt to their condition, and the changes made at home to support daily life with the disease.
Research method
Street vox pops offer a rapid and economical snapshot of public opinion. Short conversations capture authentic, unscripted reactions and are particularly useful when a project needs a broad range of immediate perspectives.
We conducted quick ten-minute interviews with smartphone users to gather their views on their data provider. The findings were then used as stimulus for an internal workshop event.
Research method
Mall intercept interviews capture fresh, in-the-moment feedback where browsing and purchasing decisions take place. They make it possible to speak with relevant consumers while the experience is still immediate and easy to recall.
We interviewed browsing customers to evaluate their on-site experience in a pop-up shop showcasing new cutting-edge technology products.
Research method
Accompanied shopping visits reveal the real user experience and provide insight into consumers’ decision-making processes. Researchers can observe the practical, emotional and contextual factors that influence choices at the shelf.
We accompanied consumers to a local supermarket to understand the different factors influencing the purchase of feminine hygiene products.
