Our expertise
Deep qualitative expertise across healthcare, consumer markets and business-to-business research.
01
In a complex and fast-moving sector like healthcare, you need research expertise that is precise and targeted. We understand the local market landscape and know how to connect with specialised professionals, payers, patients, and caregivers.
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02
Consumer preferences move rapidly. We use qualitative research to understand needs, identify market gaps and reveal the human motivations behind everyday decisions.
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03
B2B research explores companies as customers. We help identify decision-makers, understand professional needs and navigate new categories and territories.
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We have years of experience in healthcare projects, from patient journey mapping to market access. We have an extensive knowledge of the local market landscape, interviewing not only highly specialised HCPs but also harder-to-reach participants like Key Opinion Leaders (KOLs), payors and more specific patient communities.
Area of expertise
Neuroendocrine tumours, prostate cancer, gastric cancer, breast cancer, melanoma, renal cell carcinoma, colorectal cancer, head and neck squamous cell carcinoma, small cell lung cancer, low grade gliomas, endometrial carcinoma, ovarian cancer, urothelial cancer and pancreatic cancer among others
We interviewed oncologists online to discuss a set of launch materials for a new drug and understand which messages and concepts are appealing to them for a new campaign.
Area of expertise
Acute myeloid leukaemia, chronic lymphocytic leukaemia, B-cell lymphoma, multiple myeloma, diffuse large B-cell lymphoma, non-Hodgkin’s lymphoma, myelofibrosis, polycythemia vera, mycosis fungoides, myelodysplastic syndromes and follicular lymphoma among others
We conducted online interviews with haematologists to gather their awareness and perceptions of pipeline products and understand how gene therapies will impact the haemophilia treatment landscape.
Area of expertise
Multiple sclerosis, ADHD, epilepsy, Alzheimer’s disease, migraine, and cervical dystonia among others
We conducted in home interviews with patients and caregivers to understand the day-to-day burden of treatment, as well as physical & psychological hindrances to compliance.
Area of expertise
Fluorescence imaging systems, intraoperative imaging, molecular diagnostic platforms, advanced visualization software solutions
We interviewed scientists from various pharmaceutical companies in Europe for a drug discovery company to explore the current pharmaceutical research process, drivers, barriers and unmet needs, as well as the client experience and the potential contract of this new service.
Area of expertise
Vernal keratoconjunctivitis, thyroid eye disease, diabetic macular edema, Leber’s hereditary optic neuropathy, and dry eye among others
We conducted triads with ophthalmologists, optometrists, retina specialists and endocrinologists to map a deep understanding of the patient journey in order to identify the pivotal points and inform future segmentation research.
Area of expertise
Huntington’s disease, Sickle cell disease, Factor X deficiency, Acute hepatic porphyrias, Hereditary TTR-mediated amyloidosis, Hunter syndrome, and neurofibromatosis among others
We conducted online interviews to understand the emotional and practical needs of Duchenne caregivers and identify their unmet needs.
Sector 02
We are in an age where consumer preferences are moving fast, so it is more critical than ever that you know your market dynamics. We use qualitative research techniques to provide in-depth data to understand your customer needs, spot market gaps and help you maintain a competitive edge.
Area of expertise
Snacks, yogurts, fast food, arepas, tea, coffee, whisky, gin
We conducted some online interviews to find the psychological and behavioural drivers and barriers for alcohol moderation in routine life.
Area of expertise
Women’s health, vaginal dryness, probiotics, vitamins, antiallergic tablets, nutritional supplements, OTC dermatological products, bandages, denture adhesives
We conducted an online community for a major telecomms service provider to get a good understanding of indoor coverage problems and to evaluate in-depth reactions to various concepts.
Area of expertise
Hair dye, shampoo, perfumes, depilatories, feminine hygiene
We conducted face to face interviews with female users of high-end cosmetics to analyse a brand’s concept with the aim of identifying improvement areas to guarantee a successful launch of the new brand of premium organic cosmetics.
Area of expertise
Fridges, hair dryers, reverse osmosis faucets
We conducted a focus group to test some messages to help define which frames are most effective at driving societal change around cooking equipment.
Area of expertise
We conducted online interviews to understand how people interact with social media and cope with offensive content and what do they do in response. Ultimately, we wanted to understand their ideal experience on the platform.
Area of expertise
A large group of participants in a cinema were shown an unfinished blockbuster animation movie. We interviewed them to gauge their reactions prior to before worldwide release.
Area of expertise
We conducted online mini groups to explore young people’s experience with, and expectations of, sexuality education content with a focus on a social media platform to gather insights on how to best communicate support to young people when they start their sexual journey.
Area of expertise
Smart phones, tablets, mobile service providers
We conducted an online community for a major telecomms service provider to get a good understanding of indoor coverage problems and to evaluate in-depth reactions to various concepts.
Area of expertise
Pet food
We conducted focus groups for a pet food company to understand what opportunities there are for differentiation, innovation and repositioning – and how key competitors influence on this.
Sector 03
Business to business (B2B) market research studies the needs, preferences, and behaviours of companies as customers. We can help identify key players, market trends and current landscapes in new territories.
Area of expertise
Media planning, advertising, brand partnerships and platform experience.
We interviewed media planners and brand advertisers online to get an insight on their experience with advertising on a social media platform.
Area of expertise
Animal health, pet oral care, livestock vaccines and professional services.
We interviewed vets in their clinic to explore their needs and interests, that would allow building support services and incentives in the commercial relationship between the pharmaceutical company and these professionals.
Area of expertise
Sales tools, customer journeys, offers and service design.
We interviewed store advisors about their customers’ goals, needs and pains in configuring, presenting and choosing between offers, so that we could gather insights to inform on a design for an offer configurator tool.
Area of expertise
Internal communications, employee tools and business processes.
We did focus groups with HR members of a large corporation to test an internal website to better understand Human Resources communications and to find ways to improve business processes within HR.
Area of expertise
Public space, infrastructure, town planning and civil engineering.
A large corporation requested research in the viability of entering the street furniture market for the first time. The project involved face-to-face in-depth interviews with town planners and civil engineers.
Area of expertise
Logistics & distribution, agriculture, dental equipment
We interviewed top level managers in distribution companies to better understand their business, their customers and their experience with a professional cleaning equipment company with a view to improving customer service.
