Project type
Find the message most likely to change behaviour
We tested for the optimal messaging for a brand to drive HCP behaviour change to ensure its strong position in hematology and a good start into solid tumors market.
Project type
Evaluate appeal, relevance and ease of understanding.
We evaluated new designs for carton and reminder cards to better reinforce adherence to the treatment for osteoporosis patients.
We conducted focus groups to evaluate packaging concepts to understand both appeal and relevance and gain initial reactions to a prototype product.
Project type
Connect real behaviour with better products and services
We learned about patients’ experiences with a Continuous Glucose Monitoring device in their diabetes management.
We tested an internal HR website to better understand Human Resources communications and to find ways to improve business processes within HR
Project type
Reveal care gaps, emotions and pivotal touchpoints
We interviewed caregivers, nurses and patient advocate groups to understand the current patient journey in Alzheimer’s disease for early-stage patients to outline the impact of product’s launch by spotting care gaps, emotional milestones and key touchpoints along the journey.
Project type
Learn what made a campaign work and improve what comes next.
We conducted focus groups to review specific brand ads to explore what was driving their success to feed into future creative briefs.
Project type
Understand expectations across complex customer relationships.
We interviewed manufacturers & distributors of fibre optics cables in various European countries to learn about their perceptions and expectations regarding the client service.
Project type
Shape a distinctive identity before launch.
We tested a number of different logos, and colours to help develop the brand’s identity for a new pharmaceutical product to ensure that it was aligned with the brand essence.
